A new and talented boy band will be debuting soon! Beat Interactive, the company which currently houses popular Korean boy band A.C.E., collaborated with local K-POP store, Sweet Escape Store, to hold their first US busking and Meet & Greet event at Maplewood Mall. The trainees (word for pre-debut K-pop idols who are training under an agency), are currently on tour with A.C.E. The trainees consists of members Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, and Kim Riwoo. The event started with a busking and meet & greet on the main atrium on the first floor before ending with a Hi Touch event at the Sweet Escape Store.
The busking stage took place in front of the iconic carousel at Maplewood Mall. Spectators began to gather long before the boys came out. Many hoped to secure spots in the front for the best view. Those who arrived later lined the railings above, hoping to catch a glimpse of the performance from higher ground.
Trainees Choi Seohyun and Park Minseok were the first to step onto the busking stage, entering with shy smiles and waving to fans as they waited for the rest of their team to join them. They grooved to the music to pass time as they waited. Member Park Minseok notably received an extra warm and enthusiastic welcome as he had recently participated in the globally popular survival show, Boys Planet. Many people in attendance named him as their favorite contestant on the show.
Without any formal introductions, the boys launched straight into a high-energy cover dance performance. They performed a powerful mashup of the popular songs “Siren” by RIIZE, “Not Today” by BTS, “Fire” by BTS, and “Undercover” by A.C.E. Their powerful and synchronized movements highlighted their talent as an upcoming dance boy band. Below is a short snippet of their cover of “Kick” It by NCT 127.
After their performance finished, they did a short commentary with their fans. They introduced themselves then did another dance performance.
After their performance ended, the boys went back stage to get ready and the fans went upstairs to the Sweet Escape Store to line up for the Hi Touch event. The line was so long it wrapped around the top atrium of the second floor. Newbeat’s Management was strict and photography was not allowed in this area. A curtain was placed at the front so fans cannot see inside until they entered the K-pop store.
During the Hi Touch event, fans were able to high five the members of Newbeat and received a random gift. After receiving their gift, many fans lingered outside and opened the gift. Inside were beads and a string to make a friendship bracelet. They also included a random photo card of one of the member of the band.
Most fans were waiting to catch a glance of the boys again before they leave for the night. They squealed in delight when the boys came out for send off. Newbeat waved goodbye to their fans as security guards lined the walkway and led the band to their vehicle.
Unfortunately, the event ended earlier than expected and a handful of people who arrived later missed opportunity to see the boys. They left in disappointment for not being able to participate in the events for the day. Some were lucky to see the boys for send off. However, others missed the opportunities to see the boys completely.
** A special thank you to Sweet Escape Store for letting me participate for the event and photograph the event for them. **
July 8th, 2024
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