Tag: newbeat

  • KCON LA 2025 Recap: A Celebration of K-Culture in the Heart of LA

    KCON LA 2025 Recap: A Celebration of K-Culture in the Heart of LA

    Hundreds of fans lined up early Friday morning outside the LA Convention Center and Crypto.com Arena, eagerly waiting for wristbands to access GA or to enter the convention for Day 1 of KCON LA. Held every year in early August, KCON is the largest Korean convention in the U.S. Starting as a small 1 day event, KCON has grown to become a three day convention that brings thousands of fans to downtown LA. This year, the city of LA even officially declared August 1st as KCON Day.

    From morning until evening, fans immerse themselves in Korean culture. In the day time, fans can attend panels, visit booths, attend fan meetings, or watch performances at the LA Convention Center. In the evening, fans head over to the Crypto.com Arena to see the M Countdown concert.

    Way Better artists from20 and HELLO GLOOM performing at X Stage.
    NEWBEAT holding a fan event on the Busking Stage.

    This year, KCON LA featured three stages for fans to enjoy throughout the convention: the X Stage, Busking Stage, and Artist Stage. The X Stage and Busking Stage showcased smaller, up-and-coming artists, giving them a platform to connect with new audiences. Strategically located in the main hall and by the food trucks, these stages were designed to maximize exposure and draw in crowds, helping rising artists gain the attention of passing by fans.

    The Artist stage was placed in a different hall. Bigger or more senior artists like Hwasa, Zerobaseone (Zb1), IZNA, and Lee Young Ji performed at this stage. The Artist stage was like a short concert. Fans could watch their favorite artists perform their biggest hits in 45 minute sets. Fans can purchase different tiered tickets to get better views. Those with 1Day Plus tickets were allowed to go to the front area to see the artists perform up close.

    One of the panels this year featured renowned dancers Brian Puspos, Keone Madrid, and Aaliyah Flournoy. Brian is a famous choreographer and dancer who has choreographed dances for BTS, Justin Bieber, and Chris Brown. Keone Madrid has choreographed for Jungkook, Justin Bieber, BTS, NCT, SHINee, Enhypen, etc. Aaliyah has danced and performed with Jennie, TXT, Stray Kids, and Jungkook. They talked about choreographing for K-pop artists, fun stories with K-Pop idols, and their dance journey. After their performances finished, Keone introduced Full Circle Boys and they performed on stage. After their performance, Full Circle Boys spent time with fans by taking photos with them.

    Aespa performs on the M Countdown Stage for KCON LA 2025 – Day 2.

    After the convention completed, fans walked to the building next door to watch the M Countdown stage. This year, Crypto.com Arena had a strict bag policy. Any bags bigger than 5″ x 9″ x 1″ was not allowed in the arena. Fans must pay to store their bags outside or go back to their hotel/car to store their items.

    KCON LA opened up M Countdown this year with a special guest appearance from popular actor Lee Byung-hun. Lee Byung-hun was recently in popular Netflix series, “Squid Game”. He also played the voice of Gwi-Ma (the demon king) in “KPop Demon Hunters”. Fans screamed in excitement from his surprise appearance.

    Ricky and Hanbin from Zerobaseone (ZB1) emceeing for the night.

    Hanbin from Zerobaseone continued as the main emcee for M Countdown. M Countdown is a music program in South Korea. It allows the top popular artists in Korea to perform their songs live on stage and broadcast throughout the nation. Hanbin has been the emcee for the show since 2023.

    Each night, M Countdown ended with a special stage. This special stage allowed fans to dance on stage with the headliner of the day. The headliners for each night differ each night. This year NCT 127 headlined Day 1, Monsta X headlined Day 2, and Hoshi and Woozi (HxW) of Seventeen headlined Day 3.

    Other artists that performed at M Countdown include JO1, NEWBEAT, 82 Major, Way Better artists from20 and HELLO GLOOM, IVE, Aespa, IZNA, NMIXX, Baby DONT Cry, MEOVV, Jackson Wang, KEY, Roy Kim, Zerobaseone, Hwasa, and Lee Youngji. A full list of artists who attended and performed at KCON LA can be found on the official KCON site.

  • Rookie Korean Boy Band NEWBEAT (HinLOVE) Stops in Minnesota for Their First Busking Event

    Rookie Korean Boy Band NEWBEAT (HinLOVE) Stops in Minnesota for Their First Busking Event

    A new and talented boy band will be debuting soon! Beat Interactive, the company which currently houses popular Korean boy band A.C.E., collaborated with local K-POP store, Sweet Escape Store, to hold their first US busking and Meet & Greet event at Maplewood Mall. The trainees (word for pre-debut K-pop idols who are training under an agency), are currently on tour with A.C.E. The trainees consists of members Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, and Kim Riwoo. The event started with a busking and meet & greet on the main atrium on the first floor before ending with a Hi Touch event at the Sweet Escape Store.

    The busking stage took place in front of the iconic carousel at Maplewood Mall. Spectators began to gather long before the boys came out. Many hoped to secure spots in the front for the best view. Those who arrived later lined the railings above, hoping to catch a glimpse of the performance from higher ground.

    Trainees Choi Seohyun and Park Minseok were the first to step onto the busking stage, entering with shy smiles and waving to fans as they waited for the rest of their team to join them. They grooved to the music to pass time as they waited. Member Park Minseok notably received an extra warm and enthusiastic welcome as he had recently participated in the globally popular survival show, Boys Planet. Many people in attendance named him as their favorite contestant on the show.

    Without any formal introductions, the boys launched straight into a high-energy cover dance performance. They performed a powerful mashup of the popular songs “Siren” by RIIZE, “Not Today” by BTS, “Fire” by BTS, and “Undercover” by A.C.E. Their powerful and synchronized movements highlighted their talent as an upcoming dance boy band. Below is a short snippet of their cover of “Kick” It by NCT 127.

    After their performance finished, they did a short commentary with their fans. They introduced themselves then did another dance performance.

    After their performance ended, the boys went back stage to get ready and the fans went upstairs to the Sweet Escape Store to line up for the Hi Touch event. The line was so long it wrapped around the top atrium of the second floor. Newbeat’s Management was strict and photography was not allowed in this area. A curtain was placed at the front so fans cannot see inside until they entered the K-pop store.

    During the Hi Touch event, fans were able to high five the members of Newbeat and received a random gift. After receiving their gift, many fans lingered outside and opened the gift. Inside were beads and a string to make a friendship bracelet. They also included a random photo card of one of the member of the band.

    Most fans were waiting to catch a glance of the boys again before they leave for the night. They squealed in delight when the boys came out for send off. Newbeat waved goodbye to their fans as security guards lined the walkway and led the band to their vehicle.

    Unfortunately, the event ended earlier than expected and a handful of people who arrived later missed opportunity to see the boys. They left in disappointment for not being able to participate in the events for the day. Some were lucky to see the boys for send off. However, others missed the opportunities to see the boys completely.

    ** A special thank you to Sweet Escape Store for letting me participate for the event and photograph the event for them. **

    July 8th, 2024